Mercedes-Benz gives India the ‘Pulse of the New Generation’: launches the all new A-Class

Eberhard Kern, Managing Director and CEO, Mercedes-Benz at the launch of the new A-Class in Mumbai

Breaking Tourism News (BTN India)
Mercedes-Benz India launched the highly awaited A-Class in Mumbai today, in continuation to its product offensive for 2013. The A-Class sets new standards with its eye-catching trendy, cool and youthful design idiom, heralding the new era of compact luxury cars in India. With the best of design elements, comfort, sportiness, safety and efficiency, the stylish new A-Class was launched by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “With the new A-Class Mercedes-Benz now pioneers the Compact Luxury segment in India which reflects the changing customer trend of compact being equated to cool and trendy. The A-Class embodies the changing preference of the youth in today’s social milieu who increasingly prefer compact luxury. The A-Class is also the safest cars with 11 drive assistance systems; and is India’s most fuel efficient luxury car with 1000 kms run in a full tank of diesel, having a Cd of 0.27. The A-Class boasts of endless equipment options including a world-class in-car infotainment system. We are confident that the dynamic design and class leading performance is sure to make the A-Class the choice of the new generation.”
Mr. Kern further added, “The young India today desires compact luxury; the A-Class addresses this need in the mobility area. The overwhelming response of the A-Class on the social media even before its launch reaffirms that the A-Class will carve a niche for itself in the luxury automotive domain in India. 2013 is the year of offensive for Mercedes-Benz India and the A-Class’ launch reiterates our promise of bringing the most fascinating cars for our valued customers in India.”

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